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A Tier-by-Tier Breakdown of GSA’s $12 Billion Marketplace

In Federal Contracting, we generally put small businesses into three tiers based upon an  equation that takes into account complexity versus the labor management required. I always like to call this the skill verses hustle tradeoff. With a GSA Schedule, you must switch from a "Hustle" strategy to a "Price & Convenience" strategy.

Breaking it down based on tiers, here is how you use GSA Schedule to dominate, jumpstarting your Small Business through Federal Contacting:

 

Tier 1: High Barrier (IT / Consulting) – 4,870 Vendors / $9.2 Billion Annual Sales

The Strategy: "The Best Value Play"

Average Sales: $1.8 Million Annual

In Tier 1, the government isn't just looking for a "small business",they are looking for a low-risk expert.

-The GSA Move: Apply for a GSA Schedule under the "Startup Springboard" program. GSA usually requires 2 years in business, but Springboard allows IT companies to use the professional experience of the founders to get on the schedule early.

-How you win: Once you are on the GSA Schedule, your rates are "pre-negotiated." You go to an agency and say, "You don't have to put this out for a 6-month bid. I'm on the GSA Schedule; you can buy my hours in 48 hours using GSA eBuy."

-Profit Margin: Stays high (15%+) because you aren't fighting 100 other companies in an open bid, you are only fighting the other 5-10 people on that specific GSA Schedule.

 

Tier 2: Medium Barrier (Security / Logistics) – 885 Vendors / $2 Billion Annual Sales

The Strategy: "The Partnership Play"

Average Sales: $2.3 Million Annual

Tier 2 often requires expensive equipment or specialized bonding that a startup might not have.

-The GSA Move: Use a Contractor Teaming Arrangement (CTA). This is a special GSA rule where two GSA holders can combine their skills to bid on a big job.

-How you win: You find a large company that has the trucks or the guards but is "too big" to win a small business set-aside. You (the GSA holder) act as the lead. You bring the GSA "contract vehicle," they bring the "boots on the ground."

-The Barrier: You get the "Past Performance" of a giant company on your resume without having to own 50 trucks yet.

 

Tier 3: Low Barrier (Janitorial / Facilities) – 609 Vendors / $863 Million Annual Sales

The Strategy: "The BPA (Blanket Purchase Agreement) Play"

Average Sales: $1.4 Million Annual

In Tier 3, the government buys these services like clockwork. They hate bidding out a new cleaning contract every year.

-The GSA Move: Target a BPA. A BPA is essentially a "Charge Account" the government opens with you on your GSA Schedule for 5 to 10 years.

-How you win: You don't bid on one-time jobs. You market to a local Federal Building Manager and show them how a GSA BPA saves them from doing paperwork every month.

-Scalability: This is how you hit your highwater mark for revenue. One BPA for a large military base can be worth $2 Million a year for 5 years.

 

A GSA Schedule can be a great way to create value through federal contracting. If you have interest in growing your business or providing some stability to your income statement, I always recommend contacting an industry expert such as Advance GSA. Contact them today, in roughly 10 minutes they can assess if this is the move for your firm. They do not charge for an initial consultation.

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